Research
Applied research on agents, content engineering, and GTM.
GEO
The GEO Stack: How to Get Cited by ChatGPT, Claude, and Google
GEO isn't SEO with a new name. It requires a fundamentally different content architecture. Getting cited by AI engines means being authoritative, structured, and technically accessible. We break down the exact stack: concrete data, E-E-A-T signals, answer-first writing, technical indexability, and platform-specific tactics for ChatGPT, Claude, and Google AI Overviews.
SL
Sebastian Lourenço··6 min read
AI writing
Why AI Content Sounds Generic (And What Actually Fixes It)
Generic AI content has four causes: training data distribution, RLHF typicality bias, probability mechanics, and the writer's prompt. Only the last one is under your control — and context engineering is how you fix it.
SI
Scale Intelligence··8 min read