GTM Alpha
Your next best move, ranked and tested
GTM Alpha looks across your market, ranks the plays most likely to win and games them out against your rivals. Each play is tested against a control, so you know what worked.
What it does
Bets you can measure
The best plays, ranked
Buyers to chase, gaps rivals leave open, audiences you are missing. Each one scored against your goals, so you know where to start.
Gamed out against your rivals
We assume your rivals are smart too. Each play is weighed against how the rivals best placed to respond are likely to move.
Every play has a number
Plays run against similar accounts you left alone. You see what the play itself changed, and whether to keep running it.
- 01
Set your goals
A segment to win, a rival to beat, the pipeline you need.
- 02
Rank the plays
Opportunities scored against your goals and gamed out against your rivals.
- 03
Test against a control
Each play runs on some accounts, with similar accounts left alone to compare.
- 04
Learn and re-rank
Results feed back, your experts correct the model, and the ranking sharpens.
Where it helps
Powers these use cases
Book a strategy call with our GTM engineers
We look at your market together and show you the moves worth making first, on your own or with our engineers.
FAQ
Questions, answered
How do I know the recommendations are any good?
Start with a review. Your experts check the logic, signals and plays before anything runs. Then plays run as a small pilot against a control, so the result is a number, not an opinion.
What if the model gets my market wrong?
It will be wrong in places; every model is. Tell us where, and it recalibrates. Your pricing, deals and know-how feed back in, so it fits your business more closely over time.
Who runs the plays?
You can run them yourself from the ranked list, or our forward deployed engineers can set them up with you. Either way, each play is tracked against a control.
What is a control?
A group of similar accounts you leave alone. Comparing them with the accounts that got the play shows what the play itself changed, not what would have happened anyway.