Resources
What we learn running go-to-market like an experiment: which signals matter, which plays work, and the systems behind them.
Blog
The average LinkedIn outreach campaign gets about 1 reply in 10. Our micro campaigns for a B2B services firm got 7 to 9 in 10. Here's how we build a micro campaign: tens of people, one strong shared signal, a message that names it, and a small offer. Then a setter team turns the replies into booked calls.
Roman J. Georgio
Every revenue channel has a period where it is underpriced, underexploited, or not yet saturated. Whoever finds that window first gets an advantage, whoever executes it better turns the advantage into revenue, and whoever systemises it makes the whole thing repeatable. Traders have had a word for this for a long time, and alpha turns out to be the most useful way to think about gtm as well.
Roman J. Georgio
Fit tells you which companies could buy. Only a signal tells you when. A buying signal is a change, at a named company, on a known date, that you can go and check for yourself. This is the full landscape of 27 signal types in nine groups, the public record behind each one, and why several signals landing on the same company inside a week is the thing worth acting on rather than any single alert.
Harshil Jani
Most teams calling themselves AI-native are at L1. It's the same scattered go-to-market, just typing faster. The AI Maturity Framework has six rungs: Manual, Assisted, Integrated, Owned, Connected, Autonomous. Each rung has a specific wall above it. No context graph, no named owners, no command centre, no trust in long-horizon loops. Locate your rung honestly, find the wall directly above you, and build the one thing that clears it. Adding more agents is the generic wrong move at every level.
Sebastian LourençoFrameworks
What our team has built
Case study · goal
Grew a subreddit from zero to 100K+ members, making it the go-to community in the category.
Case study · goal
Built a 20K+ engaged following and achieved GEO ranking within the first week of launch.
Case study · goal
Achieved first-page AI citation placement across ChatGPT, Claude, and Perplexity within one week.
Case study · goal
$100K in prizes. NYC Agent Hacker House.
Case study · goal
Senior engineers from top companies in real product conversations.
We look at your market together and show you the moves worth making first, on your own or with our engineers.
