Learn everything about signal-based outbound in 10 mins
Signal-based outbound, start to finish, in ten minutes.
Roman J. GeorgioScale Intelligence for
Work with an outcome-based fractional GTM engineer
We deploy a GTM engineer who maps your market and builds a GTM engine for your business. Your fee covers running the infrastructure, and we earn on the qualified meetings it books, as defined by you.
What our team has built
Case study · goal
Grow a community of ICP buyers
100K+community of ICPGrew a subreddit from zero to 100K+ members, making it the go-to community in the category.
Case study · goal
Grow community of ICP
20K+Reddit community builtBuilt a 20K+ engaged following and achieved GEO ranking within the first week of launch.
Case study · goal
First-page AI citation placement
1 weekGEO ranking achievedAchieved first-page AI citation placement across ChatGPT, Claude, and Perplexity within one week.
Case study · goal
Reach + ICP sign-ups
3Mviews300+sign-ups$100K in prizes. NYC Agent Hacker House.
Case study · goal
ICP at the event
4curated events~50%ICP matchSenior engineers from top companies in real product conversations.
How it works
Your GTM engine, run with you
Two core channels, run as a mini GTM engine, then scaled.
01 · Week 1
Map your market
We build a live digital twin of your market, agree with you who you sell to and what counts as a qualified meeting, and show you the first buyers we find. If they aren’t your buyers, you get your first month back.
02 · Week 1
Choose your channels together
Two core channels: content on Reddit and LinkedIn that shows up in search, and outbound on buying signals. We pick the mix with you.
03 · From week 2
Run a mini GTM engine
Our engineer runs both channels as one mini GTM engine. Every lead lands in your Slack with the reasons it qualifies.
04 · Every week
Prove it, then scale it
A report every week shows what booked meetings. We learn what works, do more of it, and grow it into your full GTM engine.
Why us · limited places
We only take on offers we know we can scale
We only win when you win, so we choose who we work with: B2B companies with a very high-ticket offer, or one that scales easily. Each engine has one of our engineers on it, so we only run a few at a time.
- The promise
We only earn when it works
Your fee covers running the engine. We make our money on the qualified meetings it books, and what qualifies is agreed with you before anything goes live.
- The infrastructure
Our own platform under every engine
Market Signals watches your buyers, rivals and your own data. Buyer Intelligence scores every account and finds who to talk to. GTM Alpha ranks the plays and tests each against a control. All on a digital twin built on data we own.
- The team
The team behind the results
The same engineers grew a subreddit from zero to 100K+ members, got first-page AI citations within a week, and filled rooms with senior engineers from Google, JPMorgan and Airbnb.
See the case studies →
Connectors
Connected to wherever you work
Your agents, your CRM, your outreach tools and your team’s chat, all reading from one model of your market. If the connector doesn’t exist yet, our engineers build it.
- Claude
- ChatGPT
- Cursor
Codex- Grok
OpenClaw- Slack
- Microsoft Teams
- Gmail
- Notion
- Google Sheets
- Google Calendar
- Cal.com
- Luma
- Zapier
- n8n
- Make
- HubSpot
- Salesforce
Attio- HeyReach
- Instantly
- X
- YouTube
- Crunchbase
- Indeed
beehiiv- Webhooks
- API
Resources
Go deeper on GTM engineering
- Recommended for youRoman J. Georgio
How to actually use agents for B2B lead generation
A walkthrough of the agents we run for lead generation, and where they fit.
Roman J. Georgio
Alpha: The Economic Driver of GTM
Every revenue channel has a period where it is underpriced, underexploited, or not yet saturated. Whoever finds that window first gets an advantage, whoever executes it better turns the advantage into revenue, and whoever systemises it makes the whole thing repeatable. Traders have had a word for this for a long time, and alpha turns out to be the most useful way to think about gtm as well.
Roman J. Georgio
Micro campaigns in B2B services: 89% LinkedIn reply rates, 8x the average
The average LinkedIn outreach campaign gets about 1 reply in 10. Our micro campaigns for a B2B services firm got 7 to 9 in 10. Here's how we build a micro campaign: tens of people, one strong shared signal, a message that names it, and a small offer. Then a setter team turns the replies into booked calls.
Roman J. Georgio
Autonomous GTM Hack with OpenAI and AGI House
A day at AGI House in San Francisco with OpenAI, Vultr and Tavily. The goal: show what a go-to-market looks like when agents run it, from product to revenue. Workshops in the morning, then a hackathon with OpenAI Codex credits across three tracks.
Roman J. Georgio
Apply for a fractional GTM engineer
Tell us about your business. If outcome-based works for both of us, we start with a fit call.
FAQ
Questions, answered
Why do I have to apply?
Each engine has one of our engineers on it, and we earn on the meetings it books rather than on hours. So we take on a few companies at a time, where we are confident the engine can book meetings that matter to you.
What does outcome-based mean here?
Your fee covers running your engine. We earn on the qualified meetings it books. Before anything goes live we agree with you what qualifies: your ICP, the roles you sell to and the accounts to leave out.
Why meetings and not revenue?
A qualified meeting is the outcome we control and both of us can check: every lead lands in a shared Slack channel with the reasons it qualifies. What happens after the meeting is down to your sales team.
What if it doesn't work?
In the first week we show you the buyers the engine has found. If they aren't your buyers, you get your first month back. After that, you only pay us more when qualified meetings happen, and you can stop with notice.
What does it cost?
We share pricing on the fit call, once we know your market and what a qualified meeting is worth to you.
How is this different from the GTM Engine?
A fractional GTM engineer runs a focused engine on the channels that fit your market. The GTM Engine is your whole go-to-market built around your business, across every channel. Many companies start here and grow into it.