Find your fit, then plan how to win

We map you and your market, find the segment and offer buyers are already asking for, and plan the moves to win it, before you spend on them.

GTM strategy screen: every play ranked by expected return, with its range, against your current plan
Everything your site states, with the gaps worth playing

A product-market fit search, run as experiments

From a map of your market to a plan you can test, then a sharper plan every two weeks.

Get a demo
  1. 01

    Map you

    Your offers, proof, case studies and every move you have made, with its result.

  2. 02

    Map your market

    Every account, buyer and rival, sized and tiered, with the signals each one gives off.

  3. 03

    Find the fit

    Where what you have meets what buyers ask for, and where rivals leave gaps.

  4. 04

    Plan the moves

    Ranked plays, each with a forecast and the number that would prove it wrong.

  5. 05

    Test and revise

    Run small tests against a control and update the plan every two weeks.

Market Signals

Hear what your market is already asking for

We watch buyers, rivals and your own data across 75+ sources: what buyers complain about, hire for and engage with, and how rivals position and price. Every signal is dated and backed by evidence, so your strategy starts from what the market says.

  • Buyer pains drawn from public conversations
  • Rival positioning, pricing and gaps tracked
  • Your own wins and losses read in too
Market Signals screen: 3.66 million signals in 30 days across LinkedIn, Reddit, X, YouTube, hiring, funding, revenue, your CRM, GitHub, events and the web

Buyer Intelligence

See which segments are ready, and why

Signals add up per account and per person, so segments stop being guesses. You see where buyers are ready, the pains they and their own buyers face, and which rival is closest in each. That tells you who to lead with and what to say.

  • Segments sized and tiered by readiness
  • Pains per segment, in buyers' own words
  • The rival you are up against in each
Buyer Intelligence screen: one segment narrowed from 128,400 companies in range to 2,940 ready now

GTM Alpha

Game out the plan before you spend on it

GTM Alpha ranks the plays open to you across the market and games each one out against your rivals. The first plays run as small tests against accounts left alone, and every result recalibrates the plan, so your fit gets sharper.

  • Plays ranked by forecast, with the proof point
  • Rivals' likely responses played out first
  • Small tests before big budgets
GTM Alpha screen: a map of everything a company’s site states, with the one gap worth playing highlighted
Every play ranked by expected yearly return, with its range and average, the top picks marked and the current plan as the baseline

Connectors

Connected to wherever you work

Your agents, your CRM, your outreach tools and your team’s chat, all reading from one model of your market. If the connector doesn’t exist yet, our engineers build it.

  • Claude
  • ChatGPT
  • Cursor
  • Codex
  • Grok
  • OpenClaw
  • Slack
  • Microsoft Teams
  • Gmail
  • Notion
  • Google Sheets
  • Google Calendar
  • Cal.com
  • Luma
  • Zapier
  • n8n
  • Make
  • HubSpot
  • Salesforce
  • Attio
  • HeyReach
  • Instantly
  • LinkedIn
  • Reddit
  • X
  • YouTube
  • Crunchbase
  • Indeed
  • beehiiv
  • Webhooks
  • API

What our team has built

  • Subreddit member growth chart

    Case study · goal

    Grow a community of ICP buyers

    100K+community of ICP

    Grew a subreddit from zero to 100K+ members, making it the go-to community in the category.

  • Reddit community members, up 1.3K in 30 days

    Case study · goal

    Grow community of ICP

    20K+Reddit community built

    Built a 20K+ engaged following and achieved GEO ranking within the first week of launch.

  • AI citation growth chart

    Case study · goal

    First-page AI citation placement

    1 weekGEO ranking achieved

    Achieved first-page AI citation placement across ChatGPT, Claude, and Perplexity within one week.

  • NYC Agent Hacker House on a rooftop

    Case study · goal

    Reach + ICP sign-ups

    3Mviews
    300+sign-ups

    $100K in prizes. NYC Agent Hacker House.

    LovableElevenLabsSolana
  • CoralOS event summary

    Case study · goal

    ICP at the event

    4curated events
    ~50%ICP match

    Senior engineers from top companies in real product conversations.

    GoogleAirbnbSnapchatJPMorgan

Resources

Go deeper on GTM strategy

Book a strategy call with our GTM engineers

We look at your market together and show you the moves worth making first, on your own or with our engineers.

FAQ

Questions, answered

What is a product-market fit search?

A way to find the segment and offer that pulls. We map your market, form a few clear bets on who to target and what to lead with, test them small against a control, and keep the ones that work.

What do we get at the end?

A map of your market, the segments where you fit best, the offer and message to lead with, and a ranked plan of moves, each with a forecast. Run it yourselves, or hand it to our engineers as a GTM Engine.

How is this different from a strategy deck?

The plan sits on a live model of your market. You can game out a move before you make it, and results from the first tests feed back in, so the strategy updates instead of going stale.