Your whole market, mapped and kept current

Every company and buyer that could buy from you, sized from total to obtainable, with the rivals around them and the gaps they leave. Not a list that goes stale: a map that moves when your market does.

TAM mapping screen: one segment narrowed from every company in range to the ones ready now
What the first run found: companies, buyers, rivals and offers mapped

An end-to-end TAM mapping engine

From your website to a living map of your market, in one loop you run yourself or with our engineers.

Get a demo
  1. 01

    Read your offer

    We start from your site and offers to learn who you sell to, and why.

  2. 02

    Map the value chain

    Every company and buyer, plus their suppliers and their customers, put in its place.

  3. 03

    Size and tier

    Total, serviceable and obtainable market, tiered by fit and set against your capacity.

  4. 04

    Place the rivals

    Who competes in each segment, how they reach buyers, and where they leave gaps.

  5. 05

    Keep it live

    Monitors watch every account, and changes flow to your CRM, Slack or Claude.

Market Signals

A map that moves when your market does

Market Signals reads the public record, rivals' sites, social channels and your CRM across 75+ sources. New companies, leadership changes, hiring and funding update the map. Each change is dated, carries its evidence and is linked to the account and rival it touches.

  • Every account from the public record
  • Rivals' offers, channels and audiences watched
  • Your CRM read in, so known accounts show
Market Signals screen: 3.66 million signals in 30 days across LinkedIn, Reddit, X, YouTube, hiring, funding, revenue, your CRM, GitHub, events and the web

Buyer Intelligence

A ranked market, not just a big one

Signals add up per account and per person, so every company on the map is tiered on fit and readiness. See the decision makers inside each one, their pains and their buyers' pains, and which rival sits closest. Ranked accounts go straight into your CRM.

  • Accounts tiered on fit, intent and timing
  • Decision makers found in each account
  • Your buyers' pains, and their buyers' pains
Buyer Intelligence screen: one segment narrowed from 128,400 companies in range to 2,940 ready now

GTM Alpha

Turn the map into the moves worth making

GTM Alpha ranks the openings on your map: segments to enter, gaps rivals leave, accounts to go after first. It games each one out against the rivals best placed to respond, tests it against accounts left alone, and every result sharpens what you can win.

  • Openings ranked against your goals
  • Gamed out against the closest rivals
  • Results recalibrate your obtainable market
GTM Alpha screen: a map of everything a company’s site states, with the one gap worth playing highlighted
Every play ranked by expected yearly return, with its range and average, the top picks marked and the current plan as the baseline

Connectors

Connected to wherever you work

Your agents, your CRM, your outreach tools and your team’s chat, all reading from one model of your market. If the connector doesn’t exist yet, our engineers build it.

  • Claude
  • ChatGPT
  • Cursor
  • Codex
  • Grok
  • OpenClaw
  • Slack
  • Microsoft Teams
  • Gmail
  • Notion
  • Google Sheets
  • Google Calendar
  • Cal.com
  • Luma
  • Zapier
  • n8n
  • Make
  • HubSpot
  • Salesforce
  • Attio
  • HeyReach
  • Instantly
  • LinkedIn
  • Reddit
  • X
  • YouTube
  • Crunchbase
  • Indeed
  • beehiiv
  • Webhooks
  • API

What our team has built

  • Subreddit member growth chart

    Case study · goal

    Grow a community of ICP buyers

    100K+community of ICP

    Grew a subreddit from zero to 100K+ members, making it the go-to community in the category.

  • Reddit community members, up 1.3K in 30 days

    Case study · goal

    Grow community of ICP

    20K+Reddit community built

    Built a 20K+ engaged following and achieved GEO ranking within the first week of launch.

  • AI citation growth chart

    Case study · goal

    First-page AI citation placement

    1 weekGEO ranking achieved

    Achieved first-page AI citation placement across ChatGPT, Claude, and Perplexity within one week.

  • NYC Agent Hacker House on a rooftop

    Case study · goal

    Reach + ICP sign-ups

    3Mviews
    300+sign-ups

    $100K in prizes. NYC Agent Hacker House.

    LovableElevenLabsSolana
  • CoralOS event summary

    Case study · goal

    ICP at the event

    4curated events
    ~50%ICP match

    Senior engineers from top companies in real product conversations.

    GoogleAirbnbSnapchatJPMorgan

Resources

Go deeper on TAM mapping

Book a strategy call with our GTM engineers

We look at your market together and show you the moves worth making first, on your own or with our engineers.

FAQ

Questions, answered

What does a TAM map include?

Every company that could buy from you, the buyers inside them, the rivals around them and where the gaps are. It is sized as total, serviceable and obtainable market, tiered by fit, with the signals each account is giving off and the evidence behind them.

How do you size the serviceable and obtainable market?

The total market comes from the public record. Serviceable and obtainable depend on you, so we work them out with you: your capacity, where you can deliver, and where you already win. As plays run, results recalibrate them.

Can I run it myself?

Yes. Query the map from Claude or your own agents over MCP, or push ranked accounts into HubSpot, Salesforce or Attio. Or have our engineers build the map, size it with you and set up the monitors.