Signal-based outbound articles

Micro campaigns in B2B services: 89% LinkedIn reply rates, 8x the average

The average LinkedIn outreach campaign gets about 1 reply in 10. Our micro campaigns for a B2B services firm got 7 to 9 in 10. Here's how we build a micro campaign: tens of people, one strong shared signal, a message that names it, and a small offer. Then a setter team turns the replies into booked calls.

Roman J. Georgio

1 Oct 2026Case study

What Are Buying Signals? All 27 Types, With the Public Record Behind Each One

Fit tells you which companies could buy. Only a signal tells you when. A buying signal is a change, at a named company, on a known date, that you can go and check for yourself. This is the full landscape of 27 signal types in nine groups, the public record behind each one, and why several signals landing on the same company inside a week is the thing worth acting on rather than any single alert.

Harshil Jani

29 Aug 2026Article