01
Know your market
Your strategy becomes a live model of your market that suggests the plays to run.
Scale Intelligence for
Stop guessing.Build outbound that learns.
Turn buying signals into plays, run them through the tools you already use, and get a report every week on which ones actually worked. Each week's outbound is sharper than the last.
Book a callMaya Rodriguez
Head of Sales · Northwind
Liked a rival’s post
Hiring two SDRs
Job post
?
Ask for a call
Too soon
!!
Invite to a webinar
On the SDR ramp
Attended
Follow up
The recording and one question
Meeting booked
Checkmate
An end-to-end signal-based outbound engine
From your strategy to a weekly report, in one loop. Here's how it works for a LinkedIn campaign run through HeyReach.
Get a demo02
Run plays as tests
Pick the signals you think work, write down what you expect, and run them.
03
Route the data
Leads and the reason behind each go into HeyReach, your CRM and Slack.
04
Follow up
See who moved a buying stage, why, and the next move to make.
05
Improve every week
A weekly report shows what worked, and what to change next.
01Market Signals
Every signal one buyer gives off, in one place
Set up signals across your whole market: who is hiring, who engages with a rival, who complains on Reddit, who raised, who changed leaders, who keeps visiting your pricing page. Each one comes with the evidence.
Maya Rodriguez
Head of Sales · Northwind
Hiring
Job posts
Engagement
Complaints
Funding
Crunchbase
Mentions
X
Site visits
Pricing page
New leader
Job changes
Reviews
G2 and others
02Buyer Intelligence
Score every account, and know who is ready
Signals add up per account and per person. Noise is filtered out, what’s left is scored, and each account gets a buying stage, so you know who to follow up with, why, and what to send.
Accounts by intent
signalsconfirmed intent
Northwind
12 of 14
Brightline
8 of 11
Keel & Co
5 of 12
Orbital IT
3 of 9
Who shows what
| Hiring | Engaging | Complaints | Visits | Stage | |
|---|---|---|---|---|---|
| Northwind | 4 | 5 | 2 | 3 | Evaluating |
| Brightline | 2 | 3 | 0 | 4 | Evaluating |
| Keel & Co | 0 | 2 | 5 | 1 | Problem |
| Orbital IT | 1 | 1 | 0 | 1 | Aware |
03Plays & Experiments
Treat your go-to-market like an experiment
Define each play as a hypothesis: the signals, the message, what you expect and what would prove it wrong. Every play is read against accounts you left alone, so you can see at a glance which plays work, scale them, and stop the rest.
Outbound Q4 /Plays
+ New playAll 6Working 2Testing 2Stopped 2
vs control ▾PlayTrendReplyLiftStatus
Hiring SDRs → webinarLinkedIn · 120 accounts11%+9Scale
AI SDR posts → teardownLinkedIn · 86 accounts8%+5Scale
Complaints → switch offerEmail · 64 accounts5%+2Testing
New VP Sales → introLinkedIn · 40 accounts4%+1Testing
Pricing visits → call askEmail · 150 accounts2%0Stop
Funding → congrats DMLinkedIn · 52 accounts1%−1Stop
Lift = reply rate minus control, in pointsUpdated 2h ago
04Route
Send it wherever your team already works
Push lead lists and the reason behind each lead into HeyReach for LinkedIn, Instantly for email or your own custom outreach agents, back into HubSpot, Salesforce or Attio to keep the record, and into Slack or Teams so the owner knows. Or give it to your own agents over MCP.
48 leads, with the reason
Webinar invite · this week
Reach out
HeyReachLinkedIn
InstantlyEmail
HeyReachLinkedInInstantlyEmailAgentsCustom-built
Record it
AttioCRM
HubSpotCRM
SalesforceCRM
AttioCRMTeam & agents
SlackAlerts
TeamsAlerts
MCPYour agents
Maya Rodriguez
Head of Sales · Northwind
Hiring
Job posts
Engagement
Complaints
Funding
Crunchbase
Mentions
X
Site visits
Pricing page
New leader
Job changes
Reviews
G2 and others
Case studies
Case Study · Goal
Grow a community of ICP buyers
100K+
community of ICP
Grew a subreddit from zero to 100K+ members, making it the go-to community in the category.
Case Study · Goal
Grow community of ICP
20K+
Reddit community built
Built a 20K+ engaged following and achieved GEO ranking within the first week of launch.
Case Study · Goal
First-page AI citation placement
1 week
GEO ranking achieved
Achieved first-page AI citation placement across ChatGPT, Claude, and Perplexity within one week.
Case Study · Goal
ICP at the event
4
curated events
~50%
ICP match
Senior engineers from top companies in real product conversations.
Case Study · Goal
Grow a community of ICP buyers
100K+
community of ICP
Grew a subreddit from zero to 100K+ members, making it the go-to community in the category.
Case Study · Goal
Grow community of ICP
20K+
Reddit community built
Built a 20K+ engaged following and achieved GEO ranking within the first week of launch.
Case Study · Goal
First-page AI citation placement
1 week
GEO ranking achieved
Achieved first-page AI citation placement across ChatGPT, Claude, and Perplexity within one week.
Case Study · Goal
ICP at the event
4
curated events
~50%
ICP match
Senior engineers from top companies in real product conversations.
Case Study · Goal
Grow a community of ICP buyers
100K+
community of ICP
Grew a subreddit from zero to 100K+ members, making it the go-to community in the category.
Case Study · Goal
Grow community of ICP
20K+
Reddit community built
Built a 20K+ engaged following and achieved GEO ranking within the first week of launch.
Case Study · Goal
First-page AI citation placement
1 week
GEO ranking achieved
Achieved first-page AI citation placement across ChatGPT, Claude, and Perplexity within one week.
Case Study · Goal
ICP at the event
4
curated events
~50%
ICP match
Senior engineers from top companies in real product conversations.
Case Study · Goal
Grow a community of ICP buyers
100K+
community of ICP
Grew a subreddit from zero to 100K+ members, making it the go-to community in the category.
Case Study · Goal
Grow community of ICP
20K+
Reddit community built
Built a 20K+ engaged following and achieved GEO ranking within the first week of launch.
Case Study · Goal
First-page AI citation placement
1 week
GEO ranking achieved
Achieved first-page AI citation placement across ChatGPT, Claude, and Perplexity within one week.
Case Study · Goal
ICP at the event
4
curated events
~50%
ICP match
Senior engineers from top companies in real product conversations.
Resources
Go deeper on signal-based outbound
How to actually use agents for B2B lead generation
Roman walks through using agents to find, qualify and reach B2B leads.
VideoWatch on YouTube
Your move · free 30-minute call
Find the first signal worth building outbound around
We look at who you sell to and the signals your buyers already give off, and leave you with the first play to run and how you’ll know it worked.