See the market changes that create demand.
Six questions, asked of every change.
Scale observes market changes, ties them to companies, combines them into buying windows and learns from the outcomes.
Signal source
Where was it observed?
Your own systems, a partner, the open market, or several of them resolved to the same company.
Company context
Does the company fit?
Industry, size, geography, ownership and structure. Context qualifies an account. It does not say anything happened.
Signal category
What changed?
The event itself — a hire, a filing, an award, a breach, a launch — classified by what happened rather than who it happened to.
Evidence
What proves it?
The record the signal was read from: the posting, the filing, the notice, the repository, the event page.
Buying window
Why does the combination matter now?
Several signals landing on one company inside a period that gives your team a reason to act.
Outcome
What happened after the team acted?
The reply, meeting or closed deal, written back so the engine learns which combinations were worth acting on.
Where was the signal observed?
Four ways a signal reaches the model. The last one is the point of the platform: sources combined on purpose, around the same company.
First-party
Your systems and customer interactions
CRM records, product usage, site and search behaviour, outbound replies, support and success history.
- HubSpot
- Salesforce
- Attio
- Analytics and search
- Mailchimp
- Gmail
- Brevo
- Instantly
Partner data
Second-party data shared directly with you
Data a partner, reseller or portfolio company passes to you under an agreement, rather than data you bought or observed.
- Partner CRM exports
- Reseller pipelines
- Portfolio and group data
- Co-marketing lists
External market data
Public, licensed and commercial sources
Registries, filings, tenders, job ads, reviews, repositories, community activity and the licensed corpora behind them.
- Companies House
- EDGAR
- Crunchbase
- Greenhouse
- Indeed
- GitHub
- Stack Overflow
- Hacker News
- X
- YouTube
- Substack
- Meetup
- Luma
- G2
- Trustpilot
- TrustRadius
- Product Hunt
- EU, UK and US tenders
- Regulatory registers
- OpenAlex
Combined sources
Several sources joined around the same company or person
The deliberate case, not the messy one: a filing, a hire and a reply resolved to one account so they can be read as one story.
- Entity resolution across every source above
- 75+ connectors
Does the company fit?
Industry, size, geography, ownership and the rest of the firmographics tell you whether an account is worth selling to. They do not tell you that anything happened, so they sit alongside the taxonomy rather than inside it.
Company context tells us whether the account fits.
Signals tell us what changed.
Buying windows tell us why it matters now.
- 01Industry and category
- 02Company size and headcount band
- 03Geography and operating locations
- 04Ownership, structure and group relationships
- 05Registry fundamentals and filing history
- 06Technology footprint and online presence
Read from Companies House, EDGAR and Crunchbase, plus the profiles, technology and locations a company maintains publicly.
Company data
Who the account is, and what is true about it today.
Identity
Company name, primary domain, website and the profiles that belong to it.
Firmographics
Registry fundamentals from Companies House, EDGAR and Crunchbase — incorporation, filings, structure.
Funding
Rounds, investors and the timing of each raise, with the source attached.
Online presence
The public surfaces the company maintains: social profiles, blog, community accounts, repos.
Location
Registered and operating locations, down to the territory your team sells into.
Reviews and ratings
What buyers say on G2, Trustpilot, TrustRadius, Product Hunt and Google.
People data
Who inside the account is worth talking to, and why.
Identity
Full name and the public profiles that resolve to the same person.
Professional role
Job title, seniority and function, so a signal is weighted by who it came from.
Current employer
The company they work for, tying every signal they produce back to one account.
Public activity
What they have said in the open — communities, social platforms, developer forums.
Intent signals
The activity that actually precedes a win in your market.
Hiring
Open roles and hiring pace from Greenhouse, Indeed and company boards — who is growing, and into what.
Launches
New products, releases and announcements, surfaced the day they happen.
Procurement
Tenders, awards and framework agreements across the EU, UK and US — who is buying in the open.
Regulatory
Registers, consultations and licences — who is under scrutiny, and on what timeline.
Leadership changes
Joiners, movers and departures in the roles that decide your deals.
Switching signals
Competitor mentions, wins and losses — accounts already weighing a move.
Your own systems
What you already know, read alongside everything above.
CRM records
Accounts, contacts and deal history from HubSpot, Salesforce or Attio.
Outbound history
What you have already sent, through Mailchimp, Gmail, Brevo or Instantly.
Site and ad engagement
Analytics, search, site and ad activity — who is already paying attention.
Outcomes
What closed and what stalled, written back so the model learns which signals pay.
What changed?
27 categories, organised by what happened rather than the market it happened in. Healthcare, energy and financial services are verticals. A rate change, a permit, a breach or a funding award is a signal.
News works the same way: news is where a change gets reported, the signal is the event underneath it. Open any category for why a seller would care, what it looks like and what proves it.
Hiring and workforceA company changes the shape or size of its team.Available now
- Role posted
- Team expanded
- First hire in a function
- Contractor converted
- Hiring frozen
Job-change and leadershipA person moves into, out of, or up within a company.Available now
- Executive appointed
- Budget owner changed
- Champion moved to a new company
- Function left vacant
Funding, financing and investmentA company raises or secures capital.Available now
- Round announced
- Debt facility secured
- Investor added
- Grant-matched raise closed
Financial health, credit and distressA company shows strain, or the cost of its money changes.Planned
- Financing filed
- Collateral pledged
- Lien recorded
- Layoff announced
- Judgment entered
- Insolvency published
M&A, ownership and strategic changeWho owns or controls the company changes.Available now
- Acquisition completed
- Merger announced
- Division divested
- Parent restructured
Media, publishing and share of voiceWhat a company publishes, or how much of the conversation it holds, changes.Available now
- Publishing cadence rises
- Share of voice shifts
- Executive starts posting
- Coverage spikes
Technographic and developer activityThe technology a company runs, or builds with, changes.Available now
- Tool adopted
- Tool dropped
- Repository activity started
- Integration built
- Package pinned
Product usage and adoptionHow a customer uses what they already bought changes.Available through connected customer data
- Seats filled
- Feature adopted
- Usage plateaued
- Limits hit
Product launch and lifecycleA company ships, certifies, changes or retires something it sells.Available now
- Certification granted
- Product launched
- Release shipped
- Inventory available
- Recall issued
- End-of-life published
Web and search intentA company or its people research the problem you solve.Available through connected customer data
- Pricing page visited
- Comparison read
- Category searched
- Documentation browsed
Marketing engagementA buyer interacts with something you published.Available through connected customer data
- Content downloaded
- Webinar attended
- Ad clicked
- Newsletter opened repeatedly
Sales engagementA buyer responds to, or goes quiet on, your team.Available through connected customer data
- Reply received
- Meeting booked
- Deal stalled
- Old opportunity reopened
Customer health, service and retentionThe health of an account you already own changes.Available through connected customer data
- Ticket volume rises
- Sentiment drops
- Renewal approaches
- Sponsor leaves
Community, social and eventPeople from a company show up somewhere public and say something.Available now
- Competitor complaint posted
- Problem described in a thread
- Conference talk given
- Booth taken
Category and buyer researchA buyer compares options in your category.Available now
- Review site comparison viewed
- Alternatives asked for publicly
- Vendor list requested
- RFI drafted
Partner, referral and relationshipWho a company works with changes.Planned
- Partnership announced
- Integration listed
- Reseller added
- Marketplace listing published
Pricing, reimbursement and commercial termsWhat a company can charge, or gets paid, changes.Planned
- Price list revised
- Reimbursement rate changed
- Tariff applied
- Subsidy withdrawn
Review, reputation and sentimentWhat customers say publicly about a company changes.Available now
- Negative review posted
- Rating drops
- Competitor churn described
- Renewal regret published
Procurement, tender and contract lifecycleA company or authority buys in the open.Available now
- Solicitation posted
- Award made
- Contract modified
- Renewal approaching
- Recompete window opening
Public funding, grants and awardsPublic money is made available to, or awarded to, a company.Available now
- Grant call published
- Eligibility changed
- Deadline approaching
- Award made
- Tax credit allocated
Market demand, capacity and coverageDemand in a market outruns the capacity serving it.Planned
- Provider shortage
- Network gap
- Waitlist rising
- Service demand increase
- Geographic coverage gap
Regulatory, licensing and complianceWhat a company is required to do changes.Available now
- Licence granted
- Standard adopted
- Consultation opened
- Compliance deadline set
Security incident and technology exposureA company is breached, or is running something known to be exposed.Available now
- Breach disclosed
- Incident filed
- Vulnerable technology detected
- Enforcement action opened
Legal, litigation and enforcementA company enters a dispute or an enforcement process.Available now
- Claim filed
- Enforcement notice served
- Settlement reached
- Penalty published
Location, expansion and constructionA company commits to physical space.Planned
- Land acquired
- Permit granted
- Facility financed
- Construction started
- Location opened
Supply chain, inventory and operationsHow a company sources, holds or moves goods changes.Not currently covered
- Supplier switched
- Shipment volume shifts
- Stock shortage
- Facility utilisation changes
Research, patent and innovationA company publishes, files or trials something new.Available now
- Paper published
- Patent filed
- Clinical trial registered
- Research collaboration announced
Why does the combination matter now?
The categories show what is possible. The value is what happens when several signals resolve to the same company and become a reason to act.
A funding alert alone is common.
- Funding round
- New executive
- Active category research
- Recent engagement
A company with new money, a new owner of the decision and an open question in your category.
A planning permission alone is useful.
- Planning permission
- Registered financing
- Land ownership
A funded project that is likely to start, rather than a proposal that may never be built.
A breach alone is news.
- Breach disclosed
- Compliance deadline
- Exposed technology
A company with a forced response window and a date it has to meet.
Plug into 75+ connectors
Any platform, any data source, any integration you need. Social, ads, email, CRM, warehouse, BI. All wired into one brain. If the connector doesn't exist yet, we build it.
Instagram
Facebook
TikTok
X
Telegram
YouTube
WhatsApp
Email
Reddit
Discord
Twitch
Snapchat
Pinterest
Threads
Mastodon
Bluesky
Signal
WeChat
Substack
Medium
Ghost
Hacker News
GitHub
Dev.to
Stack Exchange
Quora
Product Hunt
iTunes PodcastsInstagramFacebookTikTokXTelegramYouTubeWhatsAppEmailRedditDiscordTwitchSnapchatPinterestThreadsMastodonBlueskySignalWeChatSubstackMediumGhostHacker NewsGitHubDev.toStack ExchangeQuoraProduct HuntiTunes PodcastsInstagramFacebookTikTokXTelegramYouTubeWhatsAppEmailRedditDiscordTwitchSnapchatPinterestThreadsMastodonBlueskySignalWeChatSubstackMediumGhostHacker NewsGitHubDev.toStack ExchangeQuoraProduct HuntiTunes PodcastsInstagramFacebookTikTokXTelegramYouTubeWhatsAppEmailRedditDiscordTwitchSnapchatPinterestThreadsMastodonBlueskySignalWeChatSubstackMediumGhostHacker NewsGitHubDev.toStack ExchangeQuoraProduct HuntiTunes Podcasts
HubSpot
Notion
Airtable
Google Sheets
Google Ads
Meta Ads
Stripe
Shopify
Snowflake
BigQuery
Zapier
Intercom
Google Calendar
Meetup
Generic Feed
Crunchbase
GreenhouseHubSpotNotionAirtableGoogle SheetsGoogle AdsMeta AdsStripeShopifySnowflakeBigQueryZapierIntercomGoogle CalendarMeetupGeneric FeedCrunchbaseGreenhouseHubSpotNotionAirtableGoogle SheetsGoogle AdsMeta AdsStripeShopifySnowflakeBigQueryZapierIntercomGoogle CalendarMeetupGeneric FeedCrunchbaseGreenhouseHubSpotNotionAirtableGoogle SheetsGoogle AdsMeta AdsStripeShopifySnowflakeBigQueryZapierIntercomGoogle CalendarMeetupGeneric FeedCrunchbaseGreenhouseSee which signals
move your market.
Drop in your website. We map the sources that matter for your category and show you the accounts already showing intent.
Book a demo
