How We Got Senior Engineers from Google, JPMorgan, & Airbnb in a Room

Scale is a market intelligence platform for GTM teams. It monitors your market across 75+ sources, connects relevant signals to individual buyers and companies, and routes the highest-intent opportunities to your team or agents.

A signal is any event that could indicate a buyer's needs, timing or intent. This could include a relevant discussion, GitHub activity, competitor engagement, a new executive, hiring activity, event attendance, website behaviour or a dormant CRM account becoming active again.

We begin by defining your ICP and what high intent means for your business. We then identify the signals that could reveal that intent and continuously measure which signals and actions create qualified opportunities, pipeline and revenue.

We map the buyers you want to reach, the initial signals we recommend monitoring and the sources where those signals can be found. We also show how each signal could be scored, routed and turned into a sales or marketing action.

Self-serve gives you access to the platform, ready-made monitors, buyer enrichment, scoring and integrations. With a Fractional GTM Engineer, our team defines high intent with you, deploys six or more custom signals and continuously operates and optimises the system.

A Custom GTM Engine is a complete intelligence and agent system built around your business. It can include proprietary data, specialist sources, custom infrastructure, integrations and agents that act across outbound, content, advertising, events and communities.

A standard managed deployment can usually have its first six or more signals live within one to two weeks. Custom enterprise deployments depend on the data, integrations and agents required.

No. Scale is designed to connect with your existing CRM, Slack, data sources and GTM tools. Opportunities can be routed to your team, your existing agents or custom agents built for you.

Agents can research and enrich buyers, alert salespeople, trigger outbound, invite prospects to events, surface content opportunities and coordinate actions across channels. You decide which actions require human approval and which can run automatically.

Every action and outcome writes back to the market model. This allows it to learn which signals, buyers and sequences create pipeline, rather than simply crediting whichever activity happened closest to a conversion.

Most data platforms provide lookups, lists or account-level scores. Scale maintains a living buyer graph, monitors custom signals across the market and connects actions to downstream outcomes so your team and agents can learn what works over time.

Our data is currently strongest for companies selling technical products or services, including developer tools, IT services, cloud infrastructure, cybersecurity and B2B GTM agencies. We can evaluate other markets through the custom signal report.

Self-serve will start at $99 per month. A Fractional GTM Engineer starts at $2,500 per month, while Custom GTM Engines are priced according to the required data, infrastructure, integrations and agents.

We track each signal from discovery through enrichment, action, opportunity and pipeline outcome. This shows which signals and GTM actions produce the greatest return, allowing the system to prioritise what works and stop wasting resources on what does not.