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CoralOS

How We Got Senior Engineers from Google, JPMorgan, & Airbnb in a Room

Sebastian Lourenço

Sebastian Lourenço

·3 min read
4Events in 6 weeks
~50%ICP match rate
5–10Attendees per event
How We Got Senior Engineers from Google, JPMorgan, & Airbnb in a Room

01. Meet CoralOS

CoralOS operates as an orchestration layer for agents, bridging legacy APIs, authentication, and schemas into a simple framework — enabling developers to build multi-agent systems faster within a containerised, production-ready environment.

Growth is paramount for CoralOS, specifically developer adoption. The brief: consult on solution-based campaigns that compel technical users.

CoralOS senior engineers event

02. Project Objectives

We knew sign-ups wouldn't cut it. We needed to position CoralOS in the areas where technical founders, senior architects, and CTOs actually look for answers.

ICPs:

  • Developers at large enterprise companies
  • Technical founders / founding engineers at high-growth startups

The challenge: Coral's ICP are senior, time-poor, and ignore generic marketing. CoralOS needed personalised content with meaning and depth — supplying authentic conversations, not funnels.

CoralOS event

03. How We Filled the Room

Acquisition: a multi-channel mix to source ICP-fit attendees.

In our experience, spreading across channels consistently improves ICP match. Different channels surface different signals.

  • Partnerships with distribution channels (borrowed audiences / co-marketing)
  • Community marketing (existing dev communities and networks)
  • Outbound (direct, signal-led, targeted to named accounts and titles)
  • Email

Event format matters: intimate events filter serious adopters.

Close, in-person workshops held in the Solana offices — deliberately exclusive, 5–10 individuals maximum.

Structure: under two hours where attendees surface their own problems first, followed by a workshop walking through the CoralOS product against those exact problems. Pre-created workshops that were easy to follow and well researched.

Leading with their problems — not a pitch — is what earns two hours of senior-engineer attention and frames the relationship as consultative rather than transactional.

Four events over ~six weeks:

DateEvent
Apr 16Senior Engineers Roundtable (Kubernetes & AI Agents)
May 3Beer and Multi-Agent System Coding
May 16Beer and Multi-Agent System Coding
May 30Beer and Multi-Agent System Coding

Co-hosts Roman Georgio, Caelum Forder, and Sahar Mor served as credibility signals — part of why senior people showed up.

CoralOS event

04. Results

Senior engineers don't like being pitched. Technical decision-makers are logical: delivering quality over quantity meant they could relate to others in the room.

One right person outweighs ten wrong ones.

  • Attendance: 5–10 per event, by design
  • ICP match rate: ~50% of attendees fit one of the two core profiles. We screened applicants, disqualifying and qualifying equitably
  • Account quality: Senior Engineers from Airbnb, Snapchat, and JPMorgan. Technical founders, ex-Google, Series A and above

The most substantial signals came from repeat attendees, which led to referrals and warmer introductions to peers.

Against the objective: the room delivered what the brief asked for. Experienced practitioners who understood the problem, articulated their own version of it during the session, and left with a reason to keep engaging with CoralOS — ultimately developing the distribution pipeline.

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Common Questions

What makes you different from other tools?

Most "GTM engines" are dashboards or point tools you still have to drive. We build agents that map your entire GTM motion and share one memory across every channel, so the system learns what's working and scales it on its own. You're not getting another tool to manage.

What if we're not a good fit?

We'll tell you on the call. Honestly. We only take clients we genuinely believe we can help. If we're not the right fit, we'll say so and point you toward something that might work better.

What happens in the first 90 days?

We embed with your team like a forward-deployed engineer, learn your brand, ICP, and process, then map everything already working across your channels into one command centre. From there we deploy the distribution engine and start compounding. By day 90 you have a live GTM system, not a deck of recommendations.

How do you measure ROI?

Every channel ties back to pipeline. We track what's actually driving KPIs across outbound, content, community, and events, then double down on what converts and cut what doesn't. You see the full picture in one place instead of guessing which channel did the work.

I'm not technical. Will this still work for me?

"Technical founders" was our original positioning, but we work with all kinds of leaders now. If you have expertise and want to be known for it, we'll make it happen.

Does it sound like AI?

Sounding like you is the whole point. Our strategy process extracts your voice, and you approve everything. If it doesn't sound like you, we revise until it does. No limit on revisions.

Do I own the content you create?

Yes. 100%. It's your content, your voice, your IP. If you ever leave, you keep everything we've created.

Can I still post my own content too?

Absolutely. Some clients mix in their own posts with ours. We actually encourage it for time-sensitive stuff or spur-of-the-moment thoughts. We handle the heavy lifting. You add the spontaneous flavor.

What platforms do you cover?

LinkedIn, Twitter/X, Reddit, YouTube, newsletters, Substack, whatever makes sense for your audience. It's all custom, so if there's a channel that fits, we integrate it.

What is C.O.M.P.A.S.S.?

Our agent control plane. It builds a shared memory of what drives your KPIs across every channel and continuously optimises in a self-improvement loop, so your GTM gets smarter over time without you having to manage it.