For B2B Tech Companies
We embed GTM engineers with your team to build the complete signal-to-pipeline system. You define what qualifies. We map the market, connect the data, activate the right plays, and optimise what works.
Reddit
DiscordTurn existing community demand into qualified conversations.
Email
HubSpotReach ICP accounts when there is a genuine reason to contact them.
EventbriteTurn event participation into meetings and owned-audience growth.
RedditReach buyers when they are actively reconsidering an existing solution.
HubSpotEmailConvert warm activity into sales conversations before interest disappears.
RedditDiscordTurn existing community demand into qualified conversations.
EmailHubSpotReach ICP accounts when there is a genuine reason to contact them.
EventbriteTurn event participation into meetings and owned-audience growth.
RedditReach buyers when they are actively reconsidering an existing solution.
HubSpotEmailConvert warm activity into sales conversations before interest disappears.
RedditDiscordTurn existing community demand into qualified conversations.
EmailHubSpotReach ICP accounts when there is a genuine reason to contact them.
EventbriteTurn event participation into meetings and owned-audience growth.
RedditReach buyers when they are actively reconsidering an existing solution.
HubSpotEmailConvert warm activity into sales conversations before interest disappears.
RedditDiscordTurn existing community demand into qualified conversations.
EmailHubSpotReach ICP accounts when there is a genuine reason to contact them.
EventbriteTurn event participation into meetings and owned-audience growth.
RedditReach buyers when they are actively reconsidering an existing solution.
HubSpotEmailConvert warm activity into sales conversations before interest disappears.
Case Study · Goal
100K+
community of ICP
Grew a subreddit from zero to 100K+ members, making it the go-to community in the category.
Case Study · Goal
20K+
Reddit community built
Built a 20K+ engaged following and achieved GEO ranking within the first week of launch.
Case Study · Goal
1 week
GEO ranking achieved
Achieved first-page AI citation placement across ChatGPT, Claude, and Perplexity within one week.
Case Study · Goal
4
curated events
~50%
ICP match
Senior engineers from top companies in real product conversations.
Case Study · Goal
100K+
community of ICP
Grew a subreddit from zero to 100K+ members, making it the go-to community in the category.
Case Study · Goal
20K+
Reddit community built
Built a 20K+ engaged following and achieved GEO ranking within the first week of launch.
Case Study · Goal
1 week
GEO ranking achieved
Achieved first-page AI citation placement across ChatGPT, Claude, and Perplexity within one week.
Case Study · Goal
4
curated events
~50%
ICP match
Senior engineers from top companies in real product conversations.
Case Study · Goal
100K+
community of ICP
Grew a subreddit from zero to 100K+ members, making it the go-to community in the category.
Case Study · Goal
20K+
Reddit community built
Built a 20K+ engaged following and achieved GEO ranking within the first week of launch.
Case Study · Goal
1 week
GEO ranking achieved
Achieved first-page AI citation placement across ChatGPT, Claude, and Perplexity within one week.
Case Study · Goal
4
curated events
~50%
ICP match
Senior engineers from top companies in real product conversations.
Case Study · Goal
100K+
community of ICP
Grew a subreddit from zero to 100K+ members, making it the go-to community in the category.
Case Study · Goal
20K+
Reddit community built
Built a 20K+ engaged following and achieved GEO ranking within the first week of launch.
Case Study · Goal
1 week
GEO ranking achieved
Achieved first-page AI citation placement across ChatGPT, Claude, and Perplexity within one week.
Case Study · Goal
4
curated events
~50%
ICP match
Senior engineers from top companies in real product conversations.
Automating more sales & marketing does not create more demand. We use live signals to recognise when a buyer is entering a buying window, then combine your brand context with human-approved guardrails to determine the right action.
5%
Only 5% of potential B2B buyers are ready to buy today. Timing matters.
Source: LinkedIn B2B Institute73%
B2B buyers actively avoid suppliers that send irrelevant outreach. Bad automation can train your market to ignore you.
Source: Gartner2.3×
Organisations that share buyer-journey insights across sales and marketing are 2.3 times more likely to see higher sales conversion rates.
Source: GartnerYour GTM engineer works alongside you from the first call to launch, then stays involved to improve your engine every month.
We start with a working session to understand your offer, ideal customers, existing systems and growth goals. We then map the companies, decision-makers and opportunities across your market.
Together we identify the signals that make someone worth targeting — from funding and hiring to website activity, community pain points, competitor engagement and event attendance.
We deploy custom systems around your business to capture, score and act on those signals. This can include LinkedIn outbound, Reddit lead generation, content workflows, event invitations, sales alerts and CRM integrations.
Each month we sit down with you and show exactly which signals, messages and actions are generating conversations and revenue. We then improve the targeting, workflows, agents and campaigns based on what is working.
Score every lead using intent, fit, timing and CRM data. Then route them to your sales team or activate the right GTM systems automatically.
TelegramEmailEmailRedditOr connect to wherever you already work.
+ 75 more connectors
Instagram
Facebook
TikTok
XTelegram
YouTube
WhatsAppEmailRedditDiscord
Twitch
Snapchat
Pinterest
Threads
Mastodon
Bluesky
Signal
WeChat
Substack
Medium
Ghost
Hacker News
GitHub
Dev.to
Stack Exchange
Quora
Product Hunt
iTunes PodcastsInstagramFacebookTikTokXTelegramYouTubeWhatsAppEmailRedditDiscordTwitchSnapchatPinterestThreadsMastodonBlueskySignalWeChatSubstackMediumGhostHacker NewsGitHubDev.toStack ExchangeQuoraProduct HuntiTunes PodcastsInstagramFacebookTikTokXTelegramYouTubeWhatsAppEmailRedditDiscordTwitchSnapchatPinterestThreadsMastodonBlueskySignalWeChatSubstackMediumGhostHacker NewsGitHubDev.toStack ExchangeQuoraProduct HuntiTunes PodcastsInstagramFacebookTikTokXTelegramYouTubeWhatsAppEmailRedditDiscordTwitchSnapchatPinterestThreadsMastodonBlueskySignalWeChatSubstackMediumGhostHacker NewsGitHubDev.toStack ExchangeQuoraProduct HuntiTunes PodcastsHubSpot
Notion
Airtable
Google Sheets
Google Ads
Meta Ads
Stripe
Shopify
Snowflake
BigQuery
Zapier
Intercom
Google Calendar
Meetup
Generic Feed
Crunchbase
GreenhouseHubSpotNotionAirtableGoogle SheetsGoogle AdsMeta AdsStripeShopifySnowflakeBigQueryZapierIntercomGoogle CalendarMeetupGeneric FeedCrunchbaseGreenhouseHubSpotNotionAirtableGoogle SheetsGoogle AdsMeta AdsStripeShopifySnowflakeBigQueryZapierIntercomGoogle CalendarMeetupGeneric FeedCrunchbaseGreenhouseHubSpotNotionAirtableGoogle SheetsGoogle AdsMeta AdsStripeShopifySnowflakeBigQueryZapierIntercomGoogle CalendarMeetupGeneric FeedCrunchbaseGreenhouseWe combine your brand, buyers, market data, and qualification criteria into one custom GTM system that continuously tests and improves what works.
northstar
Channels
Direct messages
Scale12:03
Someone replied to your outbound.
Maya Rodriguez · VP Eng, Northwind · 92
“Yes, let’s talk next week. Send over some times?”
Jess Okafor12:04
on it, booking her for Tues
Scale11:52
Someone visited your website.
Tom Baxter · Head of RevOps, Fabrikam · 68
/pricing → /integrations · 4 min
Scale12:01
Someone visited your website.
Lena Fischer · Growth Lead, Tailspin · 57
/case-studies · 2nd visit this week
Dan Whitfield12:02
Lena’s back again — adding her to the follow-up sequence
Scale11:38
Someone’s talking about your pain point.
Priya Nair · Sales Director, Contoso · 41
LinkedIn: “our reply rates have fallen off a cliff this quarter”
We agree what qualifies before anything goes live: your ICP, your signals, your bar. Then leads land in Slack, your CRM, or wherever your team works.
We agree a minimum volume before we start. If it doesn't qualify, it doesn't count, and if we don't deliver, you don't pay.
GTM Algebra is our own market intelligence infrastructure: a working model of your brand, buyers, TAM and GTM plays. You are never limited to one platform's signals.
BrandBuyersMessagingEnrichmentLive SignalsResultsGTM Algebra
The custom signal layer spans
Our waterfall enrichment combines multiple data providers to fill gaps, verify information, and give you the strongest possible coverage of your market. Because the system is not tied to one platform or fixed dataset, we can continuously add new signals, test new tools and strategies, and optimise around what produces results.
Our signal coverage commitment: if an agreed signal can be sourced reliably and responsibly, we will bring it into your system, enrich it with your business context, and connect it to the right action.
L0
Manual
L1
Assisted
L2
Integrated
L3
Owned
L4
Connected
L5
Autonomous
We have spoken with 100+ companies about how they run GTM. We keep testing new signals, tools and methods, and bring what works into your system.
100+
company GTM conversations
£2B+
in previous transaction experience
Experience from leading AI labs and hands-on work across market intelligence, outbound automation, agent systems, events, and search-led growth — so your GTM keeps moving without your team chasing every new platform or trend.
The ladder above runs from fully manual to fully autonomous. Most teams sit at L1. We build the one thing that clears the rung you are actually on.
Book a free TAM & Signal Mapping Session. Send us your website and we will review your market, identify your highest-value buyer signals, and show you the first GTM system we would build.
Book a callNo commitment required. You will leave with a practical starting point whether we work together or not.
During the session, we will
You will leave with a focused TAM segment, a custom signal shortlist, and a recommended first GTM play.
Scale is a market intelligence platform for GTM teams. It monitors your market across 75+ sources, connects relevant signals to individual buyers and companies, and routes the highest-intent opportunities to your team or agents.
A signal is any event that could indicate a buyer's needs, timing or intent. This could include a relevant discussion, GitHub activity, competitor engagement, a new executive, hiring activity, event attendance, website behaviour or a dormant CRM account becoming active again.
We begin by defining your ICP and what high intent means for your business. We then identify the signals that could reveal that intent and continuously measure which signals and actions create qualified opportunities, pipeline and revenue.
We map the buyers you want to reach, the initial signals we recommend monitoring and the sources where those signals can be found. We also show how each signal could be scored, routed and turned into a sales or marketing action.
Self-serve gives you access to the platform, ready-made monitors, buyer enrichment, scoring and integrations. With a Fractional GTM Engineer, our team defines high intent with you, deploys six or more custom signals and continuously operates and optimises the system.
A Custom GTM Engine is a complete intelligence and agent system built around your business. It can include proprietary data, specialist sources, custom infrastructure, integrations and agents that act across outbound, content, advertising, events and communities.
A standard managed deployment can usually have its first six or more signals live within one to two weeks. Custom enterprise deployments depend on the data, integrations and agents required.
No. Scale is designed to connect with your existing CRM, Slack, data sources and GTM tools. Opportunities can be routed to your team, your existing agents or custom agents built for you.
Agents can research and enrich buyers, alert salespeople, trigger outbound, invite prospects to events, surface content opportunities and coordinate actions across channels. You decide which actions require human approval and which can run automatically.
Every action and outcome writes back to the market model. This allows it to learn which signals, buyers and sequences create pipeline, rather than simply crediting whichever activity happened closest to a conversion.
Most data platforms provide lookups, lists or account-level scores. Scale maintains a living buyer graph, monitors custom signals across the market and connects actions to downstream outcomes so your team and agents can learn what works over time.
Our data is currently strongest for companies selling technical products or services, including developer tools, IT services, cloud infrastructure, cybersecurity and B2B GTM agencies. We can evaluate other markets through the custom signal report.
Self-serve will start at $99 per month. A Fractional GTM Engineer starts at $2,500 per month, while Custom GTM Engines are priced according to the required data, infrastructure, integrations and agents.
We track each signal from discovery through enrichment, action, opportunity and pipeline outcome. This shows which signals and GTM actions produce the greatest return, allowing the system to prioritise what works and stop wasting resources on what does not.
