01
Pick your accounts
Your strategy becomes a tiered target list, ranked by fit and intent.
Scale Intelligence for
Stop spraying.Win the accounts that matter.
Pick your target accounts, map every buyer on the committee, and see who is warming up this week. Then run one coordinated play per account across ads, LinkedIn and email, and learn which plays actually move accounts forward.
Book a callNorthwind
Tier 1 target account
Maya
Champion
Tom
Economic buyer
Priya
User
?
Same email to all
Ignored
!!
One play per role
Ads and DMs, in sync
Engaged
Committee meeting
Maya brings the CFO
Deal opened
Checkmate
An end-to-end account-based marketing engine
From your target list to a weekly report, in one loop. Here's how it works for one tier 1 account and its buying committee.
Get a demo02
Map the committee
Find every buyer on each account and the role they play in the decision.
03
Run plays per role
One coordinated play per account, the right message for each buyer.
04
Sync every channel
Ads, LinkedIn, email and your CRM, all working the same accounts.
05
Improve every week
A weekly report shows which accounts moved, and which plays moved them.
01Market Signals
See which target accounts are heating up
Watch every account on your target list at once: hiring, engagement with you or a rival, funding, complaints and visits to your site. Signals add up per account, so you see who is surging this week and who has gone quiet.
Target accounts /Tier 1Last 6 weeks ▾
All 6Surging 2Warming 2Quiet 2
AccountSignalsIntentStatus
NorthwindIT services · 420 peopleSurging
BrightlineSaaS · 180 peopleSurging
Keel & CoFintech · 650 peopleWarming
Orbital ITIT services · 90 peopleWarming
HaldenLogistics · 1,200 peopleQuiet
Parcel LabsSaaS · 60 people—Quiet
Intent = signals across the whole account, by week40 accounts
02Buyer Intelligence
Map the whole buying committee
Find every buyer on each account and the part they play: the champion, the economic buyer, the users, the people who can say no. See who is engaged, who has only been reached, and who you haven’t reached at all, with the next move to get them in the room.
Northwind
4 of 6 buyers mapped · Evaluating
Maya Rodriguez
Head of Sales · Champion
Engaged
Tom Becker
CFO · Economic buyer
Not reached
Priya Shah
RevOps lead · User
Engaged
Dan Ortiz
VP Marketing · Influencer
Reached
Get Tom, the CFO, in the room
Maya shares the ROI brief · CFO ads start Monday
03Plays & Experiments
Run coordinated plays, measured by account
Each play is a hypothesis about an account, not a single contact: ads to the committee, a note from the champion, an invite for the CFO. Every play is read against target accounts you held back, so you know which ones actually move accounts forward.
ABM · Tier 1 /Plays
+ New playAll 6Working 2Testing 2Stopped 2
vs control ▾PlayTrendMovedLiftStatus
Committee ads + champion DMLinkedIn Ads · 40 accounts32%+23Scale
CFO ROI brief via championEmail · 24 accounts25%+17Scale
Exec dinner inviteEvents · 18 accounts17%+7Testing
Retarget pricing visitorsGoogle Ads · 60 accounts12%+3Testing
Same email to everyoneEmail · 80 accounts6%−1Stop
Cold call the CFOPhone · 30 accounts3%−2Stop
Moved = accounts that moved a buying stageUpdated 2h ago
04Route
Reach the whole committee, everywhere at once
Sync the same accounts and buyers to LinkedIn, Google and Meta ads, to HeyReach, Instantly or your own outreach agents, and back into HubSpot or Salesforce, with Slack alerts when an account moves. Marketing and sales work the same list.
40 accounts, 212 buyers
Tier 1 · synced this week
Ads
LinkedInMatched audiences
Google AdsRetargeting
MetaRetargeting
Reach out
HeyReachLinkedIn
InstantlyEmail
HeyReachLinkedInInstantlyEmailAgentsCustom-built
Record & alert
HubSpotCRM
SalesforceCRM
SlackAlerts
Target accounts /Tier 1Last 6 weeks ▾
All 6Surging 2Warming 2Quiet 2
AccountSignalsIntentStatus
NorthwindIT services · 420 peopleSurging
BrightlineSaaS · 180 peopleSurging
Keel & CoFintech · 650 peopleWarming
Orbital ITIT services · 90 peopleWarming
HaldenLogistics · 1,200 peopleQuiet
Parcel LabsSaaS · 60 people—Quiet
Intent = signals across the whole account, by week40 accounts
Case studies
Case Study · Goal
Grow a community of ICP buyers
100K+
community of ICP
Grew a subreddit from zero to 100K+ members, making it the go-to community in the category.
Case Study · Goal
Grow community of ICP
20K+
Reddit community built
Built a 20K+ engaged following and achieved GEO ranking within the first week of launch.
Case Study · Goal
First-page AI citation placement
1 week
GEO ranking achieved
Achieved first-page AI citation placement across ChatGPT, Claude, and Perplexity within one week.
Case Study · Goal
ICP at the event
4
curated events
~50%
ICP match
Senior engineers from top companies in real product conversations.
Case Study · Goal
Grow a community of ICP buyers
100K+
community of ICP
Grew a subreddit from zero to 100K+ members, making it the go-to community in the category.
Case Study · Goal
Grow community of ICP
20K+
Reddit community built
Built a 20K+ engaged following and achieved GEO ranking within the first week of launch.
Case Study · Goal
First-page AI citation placement
1 week
GEO ranking achieved
Achieved first-page AI citation placement across ChatGPT, Claude, and Perplexity within one week.
Case Study · Goal
ICP at the event
4
curated events
~50%
ICP match
Senior engineers from top companies in real product conversations.
Case Study · Goal
Grow a community of ICP buyers
100K+
community of ICP
Grew a subreddit from zero to 100K+ members, making it the go-to community in the category.
Case Study · Goal
Grow community of ICP
20K+
Reddit community built
Built a 20K+ engaged following and achieved GEO ranking within the first week of launch.
Case Study · Goal
First-page AI citation placement
1 week
GEO ranking achieved
Achieved first-page AI citation placement across ChatGPT, Claude, and Perplexity within one week.
Case Study · Goal
ICP at the event
4
curated events
~50%
ICP match
Senior engineers from top companies in real product conversations.
Case Study · Goal
Grow a community of ICP buyers
100K+
community of ICP
Grew a subreddit from zero to 100K+ members, making it the go-to community in the category.
Case Study · Goal
Grow community of ICP
20K+
Reddit community built
Built a 20K+ engaged following and achieved GEO ranking within the first week of launch.
Case Study · Goal
First-page AI citation placement
1 week
GEO ranking achieved
Achieved first-page AI citation placement across ChatGPT, Claude, and Perplexity within one week.
Case Study · Goal
ICP at the event
4
curated events
~50%
ICP match
Senior engineers from top companies in real product conversations.
Resources
Go deeper on account-based marketing
How to actually use agents for B2B lead generation
Roman walks through using agents to find, qualify and reach B2B leads.
VideoWatch on YouTube
Your move · free 30-minute call
Find the accounts worth winning first
We look at who you sell to and which of your target accounts are already showing intent, and leave you with a tier 1 list, the committee to reach, and the first play to run.