Residency
Scale House.
A residency for builders
turning AI into distribution.
12 builders. Two cities. Four weeks of dinners, demos, workshops, and shipping with people building the next generation of marketing and sales systems.
Applications close September 1, 2026.
Why now
Marketing and sales
are becoming programmable.
Agents are turning research, content, outbound, enrichment, routing, and analytics into software workflows.
Scale House is for the people building those workflows before they become obvious.
From the hosts
We've spent the last few years embedded inside CAMEL-AI, Qdrant, and CoralOS, watching what AI is doing to GTM up close. The people doing the real work are scattered, alone in their orgs.
Most of what gets called “agentic GTM” right now is theater. LinkedIn carousels, demo-night vapor, prompt-wrapper SaaS dressed up as research. We wanted a place where the actual work could happen, and the actual people could find each other.
Scale House is that place. SF and London. That's where this shift is being figured out, and nobody else is running both. The lab forward-deploys from here; the community lives in it.
We're cohort zero. The first 12 residents and 6 founding partners shape what this becomes. We'd rather build it with people who refuse to perform.
Roman & Thierry
Two of us
Roman J. Georgio
Co-founder, Scale Intelligence
Community, growth, and systems builder.
CAMEL-AI founding team. Co-founder at CoralOS, led team to #1 on the GAIA benchmark. Builds and runs the GTM Engineering community.
I've spent years building communities online. I want to build one in person.
Thierry Damiba
Co-founder, Scale Intelligence
Builder, researcher, and community operator working on agentic marketing, retrieval, and AI distribution.
Qdrant. Only SF employee, scaled GTM solo from $5M to $12M ARR. Research engineering at CAMEL-AI.
I scaled a GTM motion alone for two years. I want a kitchen full of people who get it.
Who it's for
Six kinds of builder.
- Agent builders. Shipping multi-agent systems for real revenue work.
- Growth engineers. Programming the growth function with AI.
- Content systems builders. Research-and-ship pipelines, not LLM wrappers.
- Sales workflow builders. Compressing the rep into a system.
- AI-native founders. Building companies whose product IS the agent.
- Technical community operators. Running the rooms where this work compounds.
The plan
San Francisco
Hayes Valley
Targeting Q3 2026
For builders close to the AI frontier: agents, infra, applied AI, and startup distribution.
Walkable, central, far enough from SoMa to feel like a real neighborhood. Closer to good coffee than to coworking spaces.
London
Westminster
Targeting Q4 2026
For operators, founders, and technical marketers building AI-native go-to-market across Europe.
Central London, on the Tube to wherever you need to be. The landing pad for European builders and transatlantic flow.
The program
Four modes,
one cohort.
01
Residency
Live and work around ambitious builders. Bring a project. Cook with the others.
02
Dinners
Private conversations with founders, operators, researchers, and investors. Small. Frequent. No slide decks.
03
Build Nights
Ship workflows, agents, content systems, and demos. The lab works alongside.
04
Showcase
Present what you built to the network. Sponsors, investors, customers, and the broader Scale community.
Outcomes
What you leave with.
- 01A shipped agentic distribution workflow.
- 02A tighter network of AI-native builders.
- 03Feedback from operators and founders who actually ship.
- 04A public demo or case study.
- 05A clearer path for your product, project, or company.
Apply
Be one of the
first 12.
Applications are reviewed on a rolling basis. We're selecting builders who are already shipping at the edge of AI, marketing, sales, content, and distribution.
Sponsor
Be one of the
first 6.
Direct access to a curated group of founders, operators, and technical builders experimenting with AI-native distribution. Residency presence, showcase participation, content opportunities, and community programming in SF and London.